A couple years ago, my friend peeled the "next oil change" mileage sticker off her car and brought it to me. It said, "You're next oil change is due [...]". The national chain that took care of her car did a great job, but no one on the corporate ladder noticed the grammer mistake they'd eventually leave behind. It took a St. John Fisher Sports Management major to find it - and I'm sure she wasn't the only one.
From emails to e-newsletters, business cards to billboard's, correct grammar is essential to demonstrating quality, and professionalism. Even if there are only a few words on a sign, take the time to run it by a copyeditor before sending to the printer.
Anthony Pucci is a professional copyeditor in New York and Massachusetts. These are his Top 10 Reasons for hiring him:
- He will catch errors that a Spell Checker will not.
- He will correct mistakes in punctuation and capitalization.
- He will correct errors in grammar, sentence structure, and incorrect word usage.
- He will identify inconsistencies in your project that you may not notice.
- He will offer suggestions for improving the effectiveness of your presentation as appropriate.
- He will bring over thirty-five years of experience as an English teacher to improve your work.
- He will reply to all queries and questions in a timely manner.
- He will complete your work in a timely manner.
- He will accept payment through PayPal, check and money order.
- He will eliminate embarrassing errors in your project. Depending on the nature of your project, that might save you thousands of dollars in lost sales and printing costs.
Anthony's email address is firstname.lastname@example.org and his website is www.newyorkcopyeditor.com. Please do yourself, you're clients, and me a favor and contact him before you become another bad example on my blog (notice, by the way, these businesses are no small ventures):
Can you find the grammar mistakes in these ads? How about the five errors I purposely made in this blog entry? I'll post the answers tomorrow.