So yesterday, I went on a little rant about marketers coming to me rather than assuming I was going to go to them. Here's what I really meant to say:
Social media sites are not broadcast sites. If you are using Facebook and Twitter to send links to your own ads and "get your name out there," you're missing the point. These media are replacing old forms of communication because consumers have re-written the rules. With products like TiVo, XM, and Kindle, it's easy to avoid advertisements in television, radio, and newspapers. Marketers who follow email spam laws are required to have an "unsubscribe" link at the bottom of their e-newsletters. And just like it's easy to follow a company on Facebook and Twitter, it's just as easy to stop following them.
Social media is about having a conversation. It's about engaging your audience, answering their questions, offering a business card if they ask for it. At a business dinner, no one gets up on the table to shout out their advertising pitch. Instead, relationships are made through hand-shakes and authentic conversations.
The same rules apply online. Don't use Facebook and Twitter to shout out whatever you want - because just as I would call security during a business dinner to have you removed, your messages can be ignored at the click of a button. If you want to shake hands and have a real conversation, I'm in!