I recently sent an email to Dr. Seward and Dr. Vicker who each served as chairs for the Communication / Journalism Department at St. John Fisher College in Rochester while I was there. I'm probably a huge nerd for doing so, but I wanted to thank them for some of the things I didn't realize while I was a student.We had Facebook and MySpace available to us 5 years ago, but we never used them for marketing or advertising. The media were too new to break down and analyze how they could be helpful for emerging businesses and brands. Linkedin was barely on the horizon and Twitter wasn't even a twinkle in Jack Dorsey's eye.
But we learned enough about ethics, theory, general marketing, and brand development to know how to apply the lessons to new media. At Fisher, that was the whole point: technology will always create new possibilities for spreading our message, but the basics will always apply.Whether you're placing a full-page ad in the New York Times or developing a fan page through Facebook, your brand has to be positive and clear. Michelle Greer drives this point home in her latest blog post: Marketing Campaigns that Spread Themselves.
Fisher C/J Department, thanks again! Keep up the good work!