Question: Who should be in charge of social media in my office? Answer: EVERYONE!
Hiring a social media consultant or putting one person in charge is a great way to help organize your message and connect each channel, but delivering the message and getting people interested is a group effort. Here are some simple ways to involve everyone you work with:
- Write an update that everyone can use.
Instead of sending your business updates through one account, email it to all your co-workers so they can copy and paste it easily into their own profiles.
- Tag your business friends in professional photos.
If you've just had a company picnic or business after hours reception, pick out the photos that look best and tag your co-workers. It will show all their friends how your office can be professional AND fun!
- Encourage everyone to add to business profile pages.
If you develop a Facebook page specifically for your business or have a separate Twitter feed for work updates, encourage your employees to interact with those accounts. That way, the information will be exposed to more people.
- Link to social media from your "Bio" page.
If everyone has a picture, short description, and contact information on your company website, add links to their social media accounts, as well. (If you don't have a Bio page, consider adding it ASAP - people relate best with people!) Visitors may not have a reason to get in touch with them right away, but by seeing their updates, they'll continue to think about your business and might strike up a conversation down the road.