Q: What do the following name brands have in common?
Hellmanns, Dove, Bertolli, Lipton, Comfort, Axe, Vaseline, Slim-Fast.
A: You probably recognize all of them. They've all been developed by the same company. They're all excellent.
I'm not working for Unilever, but if I was, I'd be set for life based on just one client's portfolio. A valuable lesson in the power of branding excellence.