My business card says that I'm a Creative Agent. What does that mean?
The boring explanation is that I'm a Marketing Communications (MarCom) Consultant.
Those who practice advertising, branding, direct marketing, graphic design, marketing, packaging, promotion, publicity, sponsorship, public relations, sales, sales promotion and online marketing are termed marketing communicators, marketing communication managers, or more briefly as marcom managers.
The more interesting explanation comes when you break down "Creative Agent."
Think of a travel agent - someone who figures out where you want to go and what you want to do when you get there. A travel agent finds the best means of transportation, hotel, and activities based on your own needs and requests.
As a Creative Agent, I build the best designs, messages, and overall brand based on the needs of your business. Then I deliver them as efficiently as possible to your target audience.
Check out SeanLukasik.com for a breakdown of some specific services. Or send me an email if you'd like to find out how I might help your business. And if you have any suggestions on how to edit my "elevator speech," please share!
Sean Lukasik is a Creative Agent / Marketing Professional in the Elmira-Corning region of Upstate New York. He is President of Twin Tiers Young Professionals and a coordinator and consultant for Pipeline 4 Progress. Check out Sean's monthly column in Twin Tiers Business, published by the Elmira Star Gazette.