Last month, the Corning Gaffer District, Finger Lakes Wine Country, and the ARTS Council of the Southern Finger Lakes hosted Palate, a week-long celebration of wine and food. The organizations sold all-inclusive passes to a collection of premiere events that captured the heart of the region, and of course, since Corning is one of the top arts communities in the nation, there was also a celebration of art.
It made me wonder why every good festival or event shouldn't be a celebration of art, particularly from local artists. Organizations could reach out to 3D artists for centerpieces at their dinners, non-profits could decorate their fundraisers with locally-created paintings and murals, and businesses can highlight local musicians at their company picnics.
I know it's not the next big idea to hit the marketing world, and most of you are probably doing much of this already, but what are some ways to really celebrate the art that's incorporated into your event?
Sean Lukasik is a Creative Agent and Marketing Professional in the Elmira-Corning region of Upstate New York. He is President of Twin Tiers Young Professionals and a coordinator and consultant for Pipeline 4 Progress. Check out Sean's monthly column in Twin Tiers Business, published by the Elmira Star Gazette.