So you can't teach an old dog new tricks, but you can always give them a new deck of cards. That's what the Internet has become for last-generation entrepreneurs - just another medium for handing out brochures and promoting their businesses the way they always have.
But some CEO's are pulling a brand new rabbit out of the proverbial hat. Take Seneca Plumbing for example - a staple of the Buffalo, NY region for three generations. They were the first store in the country to sell tankless water heaters, and they coined the phrase, "If Water Runs Through it, You're Bound to Find it at Seneca Plumbing."
Today, you can still find them at the local fairs and expos, but you can also find them on the web. You can buy those water heaters straight from their site, and shop for basepumps, fittings, water treatment systems, and more while you're at it. Oh - and why don't you check out their blog for some helpful home plumbing tips? Soon, you can also sign up for their e-newsletters and watch old commercials on YouTube.
Perhaps it's not what the great-grandparents had in mind when they purchased their first shipment of tanks and toilets from the manufacturer, but they'd be happy to know that the same passion for creativity and customer service still exists today.
There's nothing you haven't heard here, but not a lot of small business owners are considering these basic techniques to boost sales and leads. Take a few minutes to assess your website for "use-ability" - or maybe ask a friend that you trust to be brutally honest about the reasons they would and would NOT come back to your site once they've seen it. And when you're done, maybe you can consider a new slogan....
"If Water Runs Through it, You're Bound to Find it AGAIN and AGAIN at SenecaPlumbing.com"